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BIA/Kelsey is a leading research firm specializing in the industry trends that impact local marketers. This recent research, Unlocking the Value of Phone Conversions, BIA/Kelsey reports:

 

  • call tracking report cover imageWhy call tracking is failing local marketers
  • The growth and opportunity of Pay-Per-Call advertising
  • How businesses are using Pay-Per-Call to drive inbound leads
  • Why basic call tracking is failing to give marketers the tools to take full advantage of phone leads

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