Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
Call Tracking Blog
Our sales team meets with hundreds of businesses every week. These companies--advertisers, agencies, and publishers--are looking for the data that only a call tracking tool provides. And usually they're evaluating us along with some other vendors. There are 5 or 6 other companies that I would consider legit call tracking companies. Some have been doing it a lot longer than we have.
Earlier this week we published the latest of our many dopesick infographics. This one is titled Conversation Analytics: How it Works. It describes...how Conversation Analytics works.
You know the benefits of social media marketing. It produces traffic. Traffic is good. The more you Tweet the more followers you get. That's good too. You post some stuff on Facebook and some people 'Like' it. That's good. And don't forget LinkedIn. Everyone loves LinkedIn. You better be active on there too.
Over the last several months we've produced several infographics containing data extracted by Conversation Analytics. These infographics have blown up across the online marketing stratosphere. But, then it occurred to us...we never really described what Conversation Analytics is and how it works.
The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they're not tracking phone calls. They are simply not getting credit for all the leads and revenue they are producing.
Last month we released an infographic that reveals the differences between converted and non-converted calls. Our method was simple, we analyzed millions of phone calls and determined what happened on converted calls vs. non-converted calls.
I went to my 10-year high school reunion a couple of summers ago. Despite the stereotype, it was actually pretty fun. It was fun to see the weight gain, the hair loss, and the baby pictures. It was also interesting to see what everyone had done with their lives.
A new report released by marketing analyst group BIA Kelsey revealed from pretty staggering and exciting data about the mobile search revolution. Here are a few of the incredible pieces of data. We'll follow that with an analysis some of the salient points:
1) White Label (Co-Brand) the dashboard
Most agencies we work with want the LogMyCalls dashboard White Labeled or Co-Branded. We 'skin' the dashboard with the agency's color, logo, and branding. This allows the agencies to give clients a log in to their own dashboard. Clients are impressed. The agency is pleased. Life is good.